Product Marketing Specialist

map Surrey, Canada

calendar Full-Time

hierarchy Marketing

About The Role

Safe Software is looking for a Product Marketing Specialist to join our Product Marketing team. As a Product Marketing Specialist , you will be responsible for communicating the value we provide to Safe Software’s target markets, build and carry out GoToMarket activities, and support our product launches. At Safe we talk about the importance of good products and the great people behind them. When someone buys our solution they are buying both. We call this the restaurant model. 

About The Team

As a part of the Product Marketing team, the goal is to not only produce creative and beneficial content that highlights what we solve and the value it provides to the market but to be the ‘voice of the customer’ while researching customer needs, experiences and trends. People don’t buy products, they buy solutions.

What You'll Be Doing

As a Product Marketing Specialist, you will have the opportunity to:

  • Communicate the vision and value of new products and develop sales tools that facilitate the selling process.
  • Work with the larger marketing and sales teams to  plan GoToMarket strategy,  participate in campaigns, messaging, and the execution of the launch of each FME release.
  • Create product marketing content about FME and Safe Software’s markets to support lead generation and brand awareness.   This includes but is not limited to blog posts, brochures, case studies, collateral, and website as requested.
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, and sales data.
  • Conduct customer interviews to acquire testimonials.
  • Write user stories that clearly communicate the value and problems that were solved and will benefit new and current customers.  
  • Research competitor offerings.
  • Collaborate on presentation slide decks  with a variety of primary authors to support our webinars and other presentations to ensure that we are on brand. 
  • Collaborate on and maintain the customer engagement presentation slide deck. 

Qualifications, Skills, and Competencies

  • A Bachelor’s degree in a Marketing Communications or related field, or equivalent combination of education and related experience.
  • Familiarity with GIS, IT, or cloud-based tools is an asset.
  • 2+ years of experience in technology marketing. 
  • Excellent written and verbal communication skills.
  • A team player - you are able to work independently as well as in a team.
  • A self-starter – you are able to set schedules, manage deadlines and risks to deliver on assigned projects.
  • Thrive in a fast-paced environment and dynamic environment – you are not afraid of fast-paced change!
  • Excellent planning, organizational and time management skills.
  • A proven track record of technical marketing and business writing skills, communicating value propositions that a non-technical audience understands.
  • Experienced at engaging stakeholders in a collaborative, cross-team capacity.

Salary Range: $52K - $57K

Life At Safe

At Safe, you’ll find a community of passionate and innovative people who thrive on working together as a team to push our vision forward.

While we take our work seriously, Safe is committed to encouraging work-life balance. With extra paid time off during the holidays and plenty of lunchtime sports to join, Safers are able to stay happy and healthy year-round. All Safers have the opportunity to grow with access to a learning and development budget, give back to their community with volunteer time, and get to know each other better with annual team-building events. This way, all Safers are able to innovate, support each other, and have some fun along the way.

When you join Safe, you’ll get your own laptop along with a new hire welcome package complete with Safe swag, of course. Currently, you’ll be working remotely along with the rest of the team due to COVID-19. On your first day, you’ll receive an orientation and meet your team to get role-specific training. After that, feel free to join any virtual activities like trivia, virtual coffee chats, or team games!

About Safe Software

Safe Software is the creator and developer of FME — the data integration platform with the best support for spatial data worldwide. Over 10,000 organizations around the world use FME in industries like AEC, government, utilities, and transportation to maximize the value of their data.

Founded in 1993, Safe is headquartered in Surrey, BC with over 190 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion. We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status. Should you require accommodations during the recruitment process, please contact

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