Product Marketing Specialist

About The Role

Safe Software is looking for a Product Marketing Specialist to join our Product Marketing team. As a Product Marketing Specialist , you will be responsible for communicating the value we provide to Safe Software’s target markets, build and carry out GoToMarket activities, and support our product launches. At Safe we talk about the importance of good products and the great people behind them. When someone buys our solution they are buying both. We call this the restaurant model. 

About The Team

As a part of the Product Marketing team, the goal is to not only produce creative and beneficial content that highlights what we solve and the value it provides to the market but to be the ‘voice of the customer’ while researching customer needs, experiences and trends. People don’t buy products, they buy solutions.

What You'll Be Doing

As a Product Marketing Specialist, you will have the opportunity to:

• Communicate the vision and value of new products and develop sales tools that facilitate the selling process.
• Work with the larger marketing and sales teams to  plan GoToMarket strategy,  participate in campaigns, messaging, and the execution of the launch of each FME release.
• Create product marketing content about FME and Safe Software’s markets to support lead generation and brand awareness.   This includes but is not limited to blog posts, brochures, case studies, collateral, and website as requested.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, and sales data.
• Conduct customer interviews to acquire testimonials.
• Write user stories that clearly communicate the value and problems that were solved and will benefit new and current customers.  
• Research competitor offerings.
• Collaborate on presentation slide decks  with a variety of primary authors to support our webinars and other presentations to ensure that we are on brand. 
• Collaborate on and maintain the customer engagement presentation slide deck. 

Qualifications, Skills, and Competencies

• A Bachelor’s degree in a Marketing Communications or related field, or equivalent combination of education and related experience.
• Familiarity with GIS, IT, or cloud-based tools is an asset.
• 2+ years of experience in technology marketing. 
• Excellent written and verbal communication skills.
• A team player - you are able to work independently as well as in a team.
• A self-starter – you are able to set schedules, manage deadlines and risks to deliver on assigned projects.
• Thrive in a fast-paced environment and dynamic environment – you are not afraid of fast-paced change!
• Excellent planning, organizational and time management skills.
• A proven track record of technical marketing and business writing skills, communicating value propositions that a non-technical audience understands.
• Experienced at engaging stakeholders in a collaborative, cross-team capacity.

Salary Range: $52K - $57K