Startups are never easy. Even with the right experience and skill set, challenges abound. Basing setld information solutions' dataflows in FME has proven to be sustainable, rewarding and even enlightening. Our GoM, Brazil and Onshore U.S. data products are all FME-based. Our Onshore U.S. competitive intelligence data product in particular levers FME for: source gathering, source indexing, unique spatializations and 2x daily data QC and marketing reports. Carefully crafted FME outputs even dictate work priorities. FME is completely intertwined through our entire data product lifecycle. We'd like to share our story on how we've done it!